Lovehoney XXXmas

Client – Lovehoney

Problem – At Christmas sales boom, however, gifting sex toys isn’t exactly the norm when it comes to present swapping. 

Insight – Giving gifts and masturbation both release similar hormones and chemicals in the brain (oxytocin, dopamine, serotonin and endorphins), meaning sex toys as a gift can benefit both the gift giver and receiver.  

Idea – Use a play on words to show the dynamic between gift giver and recipient of Lovehoney’s products and how they both benefit, albeit, one more than the other.